ABOUT Lisa Roper Slide

Follow My Journey

Taking you back to where it all started!
EARLY YEARS
Where Wonder Began

Lisa Roper’s story begins in the quiet beauty of northern Alberta, where gravel roads, open fields, and endless skies shaped her earliest memories. Growing up on a rural farm taught her to appreciate simple moments.

For Lisa, the outdoors was never an escape; it was home, grounding her with a sense of wonder that would follow her throughout her life.

MAKING MEMORIES
Lessons From The Quiet

Lisa’s connection to nature deepened through the time she spent with her dad, her first mentor and constant companion in the wilderness. He placed her first fishing rod in her hands and encouraged her to listen – really listen – to the world around her.

Early mornings on mist-covered lakes became moments of quiet teaching, where patience, respect, and reflection mattered more than the catch.

These shared memories are the heart of Lisa’s journey, shaping not only her skills but her outlook on life and the outdoors.

Lisa and her dad

``The wild wasn't just a playground. It was where I felt alive, curious, and free`` - Lisa Roper

EXPANDING HORIZONS
From Explorer to Steward

From Alberta’s lakes to the remote northern landscapes of the Yukon and beyond, every adventure added to her understanding of the outdoors – she developed a deep appreciation for conservation, stewardship, and sustainable practices.

Time in the wilderness taught her that nature gives generously, but it also relies on our care and respect in return.

Her personal philosophy is simple: when we respect the land and water, they continue to sustain us – and future generations.

Her commitment to conservation is woven into everything she does, becoming a core part of her story and her purpose.

TODAY
Passing It Forward

Today, Lisa is devoted to helping others discover what the outdoors has given her — confidence, healing, and resilience. Through her storytelling, hands-on education, and warm, approachable nature, she creates opportunities for families, women, youth, and new anglers to experience the outdoors at their own pace.

She teaches not just how to fish or explore, but how to be present, patient, and open to the lessons nature quietly offers. For Lisa, sharing the journey is a way of honouring her roots – and passing on the gifts that shaped her life to future generations.

Mission Statement

We are building a lasting legacy in the outdoor industry - one that celebrates authentic adventure, sustainability, and education - while continuing to break barriers for future generations of outdoor enthusiasts.

Vision Statement

To deliver authentic, inspiring, and educational content across TV, digital, and in-person events, empowering others to step into the outdoors with confidence, gratitude, and respect.
"Lisa is outstanding to work with. She is professional, collaborative, and a great team-player. Lisa is focused on her mission of teaching as many people as possible about her lifestyle. She is refreshingly positive and extremely respectful. Lisa gets the job done, and makes sure everyone has fun while doing it. I would highly recommend Lisa as a teammate and as a leader."
Gabrielle Owen , Marketing Manager – Jiffy Ice Drills
"Lisa writes adventure stories for our 4 magazines at Outdoor Specialty Media Group. She has a great ability to help readers see the world through her eyes, and her passion for the work she does is very palpable. She is a pleasure to work with and a terrific person."
William Brod Publisher/CEO
"We invited Lisa to our lodge in 2020 and we had a blast with her. We were impressed with not only her knowledge about fishing, but also with her genuine respect for the fish and her dedication to know more. Rain or shine, wind or calm, Lisa was always ready for an adventure, and adventures we had! She’s the real deal."
Brendon Jacobs , Owner, Wilderness Family Outfitters
"I was fortunate enough to meet Lisa Roper at one of the outdoor boat and sportsmen exhibitions. We were both guest speakers at the event. After meeting her and having a good visit I knew right away we had so many common interests obviously for the outdoors and hunting but more about our approach as pro staffers and celebrities towards the industry. Lisa is very conscious and loves the outdoors with a passion but more importantly wants to share her adventures with her audience, especially young women. Lisa will not compromise her personal integrity in order to gain views or likes. She’s a real pro!"
Rob Dunham , Outdoor television host and executive producer of Moment of Impact and Magnum TV
"Lisa presents herself with professionalism in every situation both on and off the water. However, I will say the thing that I admire most about Lisa is her commitment to handling her fish/game with the utmost respect. She’s a role model for conservation and ethical behaviour in the outdoors."
Jessica Pallister-Dew , Marketing Manager – Thompson-Pallister Bait Co. Ltd.
"Lisa has an infectious passion for the outdoors. She has shown to be an inspirational representative of the outdoors for all levels of Hunting and Fishing. Lisa’s success and dedication to hunting and fishing has been nothing short of amazing. It will only take a few moments speaking with her to realize that her instincts for the sport are outstanding."
Stephen Gagne , Assistant Store Manager – Bass Pro Shops Outdoor World
"Alberta Conservation Association is proud to be working with Lisa Roper on several initiatives. She has always answered our call for advice and memorable media that continues our mission of conservation education outreach. From podcasts to magazine articles to social media support, Lisa champions hunting and angling in Alberta. Don't let the pro-staff badges fool you—Lisa is as down to earth as they get and 100% dedicated to helping create outdoor adventures for everyone."
Don Myhre , Communications Manager, ACA | Sherwood Park
"There are few people in the outdoor industry that really walk the talk but Lisa is one of them. When Lisa says, “I’m going to do this” , she does it 100% or she doesn’t do it at all. From teaching new hunters the basics of the outdoor life to spending time in the field with veterans, she welcomes everyone with open arms. Her humble attitude and approachable demeanor makes her a heavy hitter in the outdoor industry. Women are fast becoming outdoor leaders thanks to women like Lisa. If you ever see her out and about don’t be scared to say hello she’s always up for a conversation and a good laugh."
Scott Clark, Viewer
"To say Lisa is a hard worker is an incredible understatement! She uses her knowledge to create the best possible experience for everyone! She has been a mentor and has taken the time to help anyone who asks of her. She is a steward for women in outdoor sports like hunting and fishing. Her hard work and determination are paving the way for many outdoorswomen, and it shows us all that anything is possible. We can be confident in ourselves and our crafts and achieve anything if we put our minds, skills, and hearts into it. I am proud to call her a mentor, a teammate, and an all-around great person and friend to many!!"
Tasha Eaglesham, Viewer
REVIEWS

``Show up and good things happen.``

- Lisa Roper

Unforgettable Fishing Adventures!

Unforgettable fishing adventures, powerful connections, hard work, and heartfelt moments on and off the water.

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